A Brand?
Brands are a lot like people. They’ve got personalities. And we, as customers, decide whether or not we want to be in their company based on their personality. We fall in love with people because of the absolute characters that make them unique
So why should brands be any different? As a business owner, or perhaps somebody who is interested in starting a business, you probably have thought of that question already. Before you get the business off the ground, everybody is telling you how important it is to build a ‘brand’ and have an identity… but what does this all mean? Is there a difference between brand and brand identity?
More than just a product or a service, customers look to develop a connection with companies. Have you ever heard somebody speak so defensively about a brand or product? Try telling Pepsi drinkers that there’s a better option just across the street
The very best companies can convince customers to believe in their company just as much as the owners and managers because of the magnitude of their brand and their strong brand identity. Building a bit of creative tension into your brand gives consumers something to fall for, and it offers rich opportunities for brand loyalty and customer satisfaction.
As much as building a brand sounds easy, building a brand online is a different task from traditional brand building. Of course, it won’t hurt to combine the offline and online marketing techniques, and indeed for best results, you should do that.
Too many times clients think that all they need to do is have a website, an Instagram page made for them and then they can sit back and count the money as millions of visitors arrive at their site and social media pages however the story is different, its a hustle of its own.
Building a successful online presence with zero promotion is close to impossible. The only way you can really do it is by creating something so completely amazing that it markets itself just by being accidentally discovered but the chances of that happening are small
You must promote your site in some way. It does not necessarily mean that you have to spend money, but you have to do something to create a connection and engagement with your customers through tagging, and well structuring your content. Just building a social media page does not ensure success
At all times, it’s important to be true to your brand identity because it will help customers connect with you. As well as your logo, and social posts with your personality in mind. If you apply this, it won’t be long before you have a following that feels as passionately about your products/services as you do.
Don’t waste your time on something small. Whatever you’re going to do, make it big. Make an impact. Building a brand and surviving through the digital space should be taken as seriously as your normal 9-5 job.
“ if you are not paying for something then you are actually the product”. As business owners we most definitely do not want to be a customer of someone else’s brand, so put in the work!
If you feel like this article is talking to you, HEBO consult is here for you. We have a series of brand-building workshops that tend to cater to emerging businesses and well-developed cooperates. Recently we conducted a workshop on brand building on the digital economy with key speakers from Gillsant, Kheri mbiro, and Nasty Nate.
The participants were taken through the brand-building process and the journey on how to survive and compete in the digital presence. Quarterly these workshops are created to meet the required needs of business enterprises to improve their performance and business to customer satisfaction.
About HEBO Consult
HEBO Consult is a Tanzanian-based consulting firm providing strategic planning and project management services to organizations, corporations, non-profits, and emerging businesses in Tanzania.
HEBO Consult is a group of dynamic and diverse professionals passionate about bringing order into businesses by facilitating the building of the right strategies for businesses and organizations’ growth and bridging the gap between strategy designs and implementation through the effective use of project management.
The core business philosophy is built around ‘CONSULTING THROUGH TRAINING’, where consultants and trainers work with teams within businesses and organizations to plan effective strategies while they provide effective training programs to equip the teams with the right tools and techniques to effectively execute their business strategies, through building capacity and strength.
HEBO Consult specializes in providing solutions customized to fit the needs of individual companies/ organizations/businesses through a proprietary process as well as building capacity to develop talent across any industry
